[ad] Don’t Text and Drive
Biking is not a picknick if you‘re sharing the road with a distracted driver. Sehsucht‘s
animation shows the dangers of texting while driving. Messaging on his phone, our car
driver doesn‘t pay attention to the traffic lights and oversees a pedestrian at a crossing.
Distracted by the messages, he drives incautiously and runs into a young woman riding
her bike. He calls an ambulance to take care of her injuries. In a parallel world in which the
car driver does not text and drive he travels safely around the world. Our message is clear:
Save a Life. Don‘t Text and Drive!
The 3D animation is set in a very graphical, cubistic world. The style is defined through
geometric shapes and a warm colour palette.
C r e d i t s
Production: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Direction: Mate Steinforth
Lead Artist: Helge Kiehl
2D/3D Artists: Helen Hyung Choi, Dominic Eise, Remo Gambacciani, Mette Ilene Holmriis,
Alexander Walker, David Weidemann, Christian Zschunke
Styleframes: Mate Steinforth, Ronny Schmidt
Producers: Lars Wagner, Christina Geller
Music: Von Sallwitz Sound Architecture
S o f t w a r e
Cinema 4D, After Effects