‘The Last Game’ is a story about risky football versus safe football.

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Creative agency Grey London has launched an innovative, content-led campaign for Lucozade Sport – the official sports drink of the England football team – ahead of the 2014 World Cup, which centres around the brand’s ‘Conditions Zone’ – a state of the art 5-a-side venue that gives amateur players the chance to play in the same heat and humidity that their footballing heroes will face this summer in Brazil.

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