Biking is not a picknick if you‘re sharing the road with a distracted driver

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Live for now, and dive into our Director’s Cut spot for PepsiCo. featuring a Pepsi can that morphs into pulsing speakers and a turntable that DJs itself, among other wild and spontaneous permutations!

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Luma directors Paul Meyer and Chris Wieffering supervised the creative production process from start to end as we had the once-in a lifetime experience of shooting inside the Skoda Factory, IT Center and the Skoda Design Center.

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