‘The Last Game’ is a story about risky football versus safe football.

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Creative agency Grey London has launched an innovative, content-led campaign for Lucozade Sport – the official sports drink of the England football team – ahead of the 2014 World Cup, which centres around the brand’s ‘Conditions Zone’ – a state of the art 5-a-side venue that gives amateur players the chance to play in the same heat and humidity that their footballing heroes will face this summer in Brazil.

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Aliens have finally come to Earth, but they haven’t come in peace. They’ve come with one goal in mind: to defeat Earth’s greatest strikers in a winner-takes-all battle of football skill that will decide the fate of the world. Late last year, the extraterrestrial invaders descended from the sky to begin their planetary domination with “The Beginning,” the shadowy film introducing Samsung Galaxy’s latest, sci-fi infused campaign. Week by week, we watched as cinematic clips revealed the initiation of the world’s best players to form the ultimate #GALAXY11 – the only team of footie heroes standing between us and annihilation.

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